jeudi 11 décembre 2008

Evian, source of luxury

"Holy water"

Californians are promoting tap water in restaurants ! On the contrary, Evian enhances its pureness through limpid and glamorous design in New-York and Paris.

On one hand, the brand has launched last summer its first premium bottle « Evian Palace » for clubs and luxury hostels. And the polished plastic and its metallic spout make real illusion. An up-market illusion to conquest the biggest world market
of still water in bottle.

On the other hand, with the artistry of Jean-Paul Gaultier, Evian introduces
a « Haute Couture » version of the bottle made by Baccarat house which is the first
of 5 unique pieces. Luxury, is definitely a valuable trend.

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