jeudi 18 décembre 2008

Sm@rt Rabbit - Part 2/3

"Nabaztag, your digital buttler"

Here, is the second part of the exuberant rabbit.
You will understand why interactive design was the key of success of this multiple-services product.

mardi 16 décembre 2008

Faber-Castell : successful transfer of skills !

"From colour pencils to cosmetics"

No comment.

jeudi 11 décembre 2008

Evian, source of luxury

"Holy water"

Californians are promoting tap water in restaurants ! On the contrary, Evian enhances its pureness through limpid and glamorous design in New-York and Paris.

On one hand, the brand has launched last summer its first premium bottle « Evian Palace » for clubs and luxury hostels. And the polished plastic and its metallic spout make real illusion. An up-market illusion to conquest the biggest world market
of still water in bottle.

On the other hand, with the artistry of Jean-Paul Gaultier, Evian introduces
a « Haute Couture » version of the bottle made by Baccarat house which is the first
of 5 unique pieces. Luxury, is definitely a valuable trend.

lundi 8 décembre 2008

Fabawards are back !

"Savoury creativity !"

Here we go for the Fabawards 11th edition with my selection of food packaging and press advertising. Yummy !!

vendredi 5 décembre 2008

Do you want a piece of chart ?

« Save, Share & Eat »

What is in common between charts, a tableware collection and a pie ? An illustrated shape –original and simple- that has been converted into useful objects for aperitif by French designers 5.5 and a very graphic cake created by New-Yorkers Mary & Matt !

Both of them have the same aim : to satisfy the needs related to new food behaviors such as « Le Fooding or finger food » phenomenon and our appetites for beauty-tasty food.

It is important to underline the 5.5 as they go beyond aesthetic design with their « Save a product » initiative. An initiative which illustrates the designers will to avoid industrial and commercial wasting because of a non-successfull conclusion ordered by their glassworker client. They bought up the stock in order to give it a second chance.