samedi 20 septembre 2008

La Fabrique du Futur

"Let's be the seeds of our future !"

Last wednesday, I joined the FuturC@mp meeting organized by
the association La F@brique du Futur, initiated in 2006 by a prospectivist expert : Eric Seuillet.

According to him, innovation is not only related to technology, products or services. As citizens are no more passive buyers -consom’actors-,
they can de facto participate to the upstream innovation since they have the opportunity to share aspirations, ideas, networks and projects. Indeed, with this angle of sight, we can un-
derstand that foresight studies and innovation are not only a matter of experts.

La F@brique du Futur‘s mission intends to stimulate and promote this bottom-up innovation without abandonning the idea of sustainable development. Several activities are proposed : meetings, living labs, workshops…

As for me, I participated to the "Delirium" workshop. The question was « what
would be your dreams or projects to be in a near future ? » The results were mainly human-centrics focusing on transmission of know-how ; promotion of skills through 2.0 network -knowledge management-; entrepreneurship school for migrants ; alternative workplaces to those who do not have enough space ; « eco-living » behaviour mixed with urban socialisation -living packaging, printer with infinite reprinted paper sheet… It was really interesting to be part of the deepest desires
and wishes of the « conso-citizen » !

Anyway, as I suggested it before, this collaborative and open association encourages concrete and operational initiatives. So, you are welcome to pop-up in order
to discover the wealth of the exchanges and why not... find your next partner.

As Eric Seuillet says : « La F@brique du Futur is not a Think Tank, it is a Think Network to make projects tangibles ».

Next Round Table conference : " Art, forward-looking, creation "
on Tuesday, November 18th, 2008 / 14h/19h - Bourse du Commerce Paris 2.
More informations on www.lafabriquedufutur.org

jeudi 18 septembre 2008

Art-titude by H&M

"Contemporary automn"

Damien Hirst is playing the artistic troublemaker by auctioning directly its annual works at Sotheby's, Jeff Koons settles down its sculptures in our ancient Versailles and... fashion is always surfing on the trend !

The H&M automn collection 2008 found inspiration in art and the result is quite as beautiful as a contemporary work. And this, especially looking at the movie :
the atmosphere, mixing the coldness of the place and the colored shadows effects, releases the energy and the sensuality of the brush on the painting cloth.
How could you feel differently as the "model-muse" rocks on the music of Martina Topley-Bird ?


www.hm.com

lundi 8 septembre 2008

Green-tising

"Cultivons notre jardin publicitaire !"

Développement durable, changement climatique, apparition de murs végétaux dans notre urbanisme et nos habitations.... L'inspiration est aux media verts.

Comme prémices à ces communications émergentes : "le panneau d'affichage à salades" de Mc Donald's ou comment promouvoir l'originalité et la fraîcheur des produits qui ont poussés au fur et à mesure jusqu'à "récolte" complète du message.

Et le "tableau en gazon" des artistes anglais Heather Ackroyd & Dan Harvey pour célébrer le partenariat entre HSBC et Wimbledon. Véritable innovation photographique qui renouvelle le land art dans son expression.

Enfin, des vraies "campagnes" de publicité véritablement vertes, suprenantes et écologiques. Qu'en pensez-vous ?

www.murvegetalpatrickblanc.com
www.artsadmin.co.uk - pour découvrir les oeuvres de H. Ackroyd & D. Harvey

lundi 1 septembre 2008

Avant-goût de rentrée

"Fournitures scolaires... à croquer"

Sans regret, goûtons aux plaisirs nostalgiques de nos rentrées passées avec les créations des "artistes-pâtissiers" Sadaharu Aoki et Hironobu Tsujiguchi.

Pleines de poésie et de jeux, ce sont dans nos matériels d'écriture et de coloriage qu'ils ont puisé leur inspiration. Le goût en plus ! Et oui, le chocolat, il n'y a que ça de vrai pour assurer à la rentrée...

www.sadaharuaoki.com - Pâtissier à Paris
www.h-tsujiguchi.jp - Uniquement au Japon, dommage...