dimanche 26 octobre 2008

When fair trade rocks music

« Sustainable music »

Let us greet a new initiative in the web world : Fair Trade Music. Far from the greedy policy of the music industry, FTM gives to new artists the opportunity to broadcast their work.

As the web is developping new business models : here, artists suggest to the internaut a price bracket within the latter can estimate the amount of its musical purchase.
Moreover, he is sure to receive 100% of his benefits !

So, this attitude allows the singer or composer to invest its money in a new album. Other innovation of TFM, for each reknowned albums sold, 5% are granted for the emerging artists. In coherence with its firm equity, FTM promotes only sustainable advertising. Let’s the music play !


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