Californians are promoting tap water in restaurants ! On the contrary, Evian enhances its pureness through limpid and glamorous design in New-York and Paris.
On one hand, the brand has launched last summer its first premium bottle « Evian Palace » for clubs and luxury hostels. And the polished plastic and its metallic spout make real illusion. An up-market illusion to conquest the biggest world market
of still water in bottle.
On the other hand, with the artistry of Jean-Paul Gaultier, Evian introduces
a « Haute Couture » version of the bottle made by Baccarat house which is the first
of 5 unique pieces. Luxury, is definitely a valuable trend.
www.evianjeanpaulgaultier.com
Aucun commentaire:
Enregistrer un commentaire